What is Selvery?

Selvery is an application for your sales staff. During the first encounter with the customer, it determines their profile and instantly creates a targeted personalized offer. During the presentation, Selvery will prompt the salesperson to say the right thing to make a quicker sale.

Selvery помогает говорить с каждым покупателем на его языке

Selvery combines the advantages of different content management and demonstration systems

Power Point / Key Note presentations
Web sites
Cloud services for creating presentations
Catalogues, booklets
File storage services
CRM systems
Script creation services
Training courses / portals
Creation of any desired criteria for customer segmentation
Power Point / Key Note presentations
Web sites
Cloud services for creating presentations
Catalogues, booklets
File storage services
CRM systems
Script creation services
Training courses / portals
Selvery
Creation and prompt modification of any quantity of customer segments
Power Point / Key Note presentations
Web sites
Cloud services for creating presentations
Catalogues, booklets
File storage services
CRM systems
Script creation services
Training courses / portals
Selvery
Creation of presentations for any quantity of products and customer segments
Power Point / Key Note presentations
Web sites
Cloud services for creating presentations
Catalogues, booklets
File storage services
CRM systems
Script creation services
Training courses / portals
Selvery
Storage of any number of presentations
Power Point / Key Note presentations
Web sites
Cloud services for creating presentations
Catalogues, booklets
File storage services
CRM systems
Script creation services
Training courses / portals
Selvery
Instant and error-free opening of a required presentation
Power Point / Key Note presentations
Web sites
Cloud services for creating presentations
Catalogues, booklets
File storage services
CRM systems
Script creation services
Training courses / portals
Selvery
Across-the-board replacement of repeating content in any number of presentations
Power Point / Key Note presentations
Web sites
Cloud services for creating presentations
Catalogues, booklets
File storage services
CRM systems
Script creation services
Training courses / portals
Selvery
Fast check of content hypotheses using А/В tests
Power Point / Key Note presentations
Web sites
Cloud services for creating presentations
Catalogues, booklets
File storage services
CRM systems
Script creation services
Training courses / portals
Selvery
Plan/fact monitoring of presentation demonstration sessions performed by each salesperson
Power Point / Key Note presentations
Web sites
Cloud services for creating presentations
Catalogues, booklets
File storage services
CRM systems
Script creation services
Training courses / portals
Selvery
Obtaining statistics of any presentation session of any salesperson
Power Point / Key Note presentations
Web sites
Cloud services for creating presentations
Catalogues, booklets
File storage services
CRM systems
Script creation services
Training courses / portals
Selvery
Comparison of indicators broken down by products, sales persons, customers
Power Point / Key Note presentations
Web sites
Cloud services for creating presentations
Catalogues, booklets
File storage services
CRM systems
Script creation services
Training courses / portals
Selvery
Selvery

How do the sales with Selvery differ from conventional sales?

Sales process
Conventional sales
Sales with Selvery
Sales process
Customer segmentation
Conventional sales
Marketing team makes similar or nearly identical presentations for all segments of customers that does not provide high conversion to sales.
Sales with Selvery
Due to the automation provided by Selvery, marketing team is able to segment customers by any segmentation criteria that eventually facilitates conversion to sales.
Sales process
Creation of sales content
Conventional sales
Even if marketing team creates presentations with segmented content, these presentations are rarely updated further because it is too labor intensive. As a result, the salespersons end up working with outdated presentations.
Sales with Selvery
In Selvery, marketing team creates any number of segmented presentations and, due to their modular structure, maintains their up-to-dateness with minimum labor input.
Sales process
Sales scenario
Conventional sales
Marketing team creates presentations in accordance with its own understanding of sales team’s requirements as regards showcasing company products successfully. Salespersons often have to rework the presentations that sometimes leads to violations of corporate identity.
Sales with Selvery
Marketing team uses Selvery’s in-built templates of sales presentations and creates presentations in accordance with sales process steps. During sales sessions, salespersons demonstrate presentations using a given scenario that facilitates conversion into sales.
Sales process
Sales staff training
Conventional sales
A business coach trains salespersons on the basis of his or her own presentations and case studies that may leave actual sales specifics out.
Sales with Selvery
A business coach trains salespersons using Selvery product presentations for various segments of customers, i.e. salespersons learn and sell using the same presentations and feel more confident that leads to increased conversion into sales.
Sales process
Search for a required presentation
Conventional sales
Searching for a required presentation may take much time and often it is impossible to find it quickly. As a result, the salespersons have to use presentations that are at hand, and often these are outdated or irrelevant.
Sales with Selvery
As soon as a salesperson has selected the product and segment of a potential customer in Selvery, they immediately receive an updated presentation with the content that is relevant for this specific customer.
Sales process
Support of a salesperson during the sale
Conventional sales
Salespersons have difficulty quickly remembering sales content for the whole product range (oftentimes very wide) for different customer segments that leads to the reduction of presentations’ effectiveness and conversion into sales.
Sales with Selvery
On each sales step, the salesperson sees a hint that helps them to complement or specificate each advantage of the product described in the presentation, facilitating conversion into sales.
Sales process
Work with a customer in connection with the sales funnel
Conventional sales
In case of a long sales cycle, if a customer has agreed to continue the communication, the salesperson, at best, will register this fact somewhere. But this information may never reach the CRM.
Sales with Selvery
The fact that the customer has agreed to continue the communication after the end of a presentation is automatically transferred to the CRM as a lead. Further, this lead is sent along the sales funnel and remains under control of a supervisor.
Sales process
Analysis of work process and salespersons’ results
Conventional sales
A supervisor only sees the sales results, lacking information regarding the salespersons’ efficiency. Marketing managers do not understand if anything has to be changed in the content to make it sell more.
Sales with Selvery
A supervisor monitors the whole process, from the moment of planning until the end of the presentation, and they are able to compare the salespersons’ results. The marketing team understands which content needs improvement.
Sales process
Scaling up the best practices
Conventional sales
A supervisor and a marketing specialist have no way to determine better practices for scaling them up.
Sales with Selvery
Marketing specialists can determine trends and test content modifications. The supervisors can scale up the determined best practices to the whole sales network of the company.

Pilot projects with Selvery have already been launched in several major Russian telecommunications, insurance and manufacturing companies.

Leave a request for a pilot implementation